matter what the size of your business, a well designed Web Site can help
establish a professional, effective, and distinctive Marketing Image for
. . . 10 Reasons
to put your business on the Internet today . . .
ESTABLISH A PRESENCE
your business accessible to the tens of millions of people worldwide who
have Internet access.
COST EFFECTIVE ADVERTISING
Internet is the most cost-effective way of advertising. For less
than the cost of running a newspaper ad, you can develop a Web Site for
your business. Your Web Site will allow you global access, 24 hours a day,
365 days a year!
a Web Site is like passing out your business card to thousands, even millions
of potential clients and customers each day!
MAKE BUSINESS INFORMATION AVAILABLE
is basic business information? Think of a Yellow Pages ad. What do you
do? Where are you located? What are your hours? How can someone contact
you? What methods of payment do you take? Now think of a Yellow Pages ad
where you have instant communication. What is today's special? What is
next week's promotion? This will keep your customers informed of every
reason why they should be doing business with you!
SERVE YOUR CUSTOMERS
your customers more effectively and timely can be accomplished simply and
quickly on the Internet. A professionally designed Web Site will serve
your customers, clients and partners 24 hours a day, 7 days a week. No
longer will you or your customers have to worry about a time difference
in another part of the country or even the world.
an on-line order form for some of your most popular items. This will allow
your customers to order your products at their convenience and pace. For
those customers who may not want to order on-line, allow them the option
of printing an order form to fax or mail to you.
ALLOW FEEDBACK FROM CUSTOMERS
a Web Site you can ask for feedback and get it instantaneously. An instant
e-mail response can be built into a Web page and can get you the answers
while it is fresh in your customers’ minds, without the cost and lack of
response of business reply mail.
REACH THE SPECIALIZED MARKET
type of business do you have? Do you sell jewelry, clothing, or art instructions?
You may think that the Internet is not a good place to be. However, with
the millions of users on the Internet, even the most narrowly defined interest
group will be represented in large numbers. Since the Internet has some
very good search programs, your interest group will be sure to find you.
SERVE THE INTERNATIONAL MARKET AS WELL AS YOUR LOCAL MARKET
beauty of a Web Site is that you can open up a dialogue with international
markets as easily as with the company across the street. At this time you
may not see the need for that type of exposure, but you can be sure that
this exposure won't hurt your business either. More important to you at
this time may be the ability to market locally. Today, there are enough
local customers with Internet access to make it worth your while to consider
of the greatest benefits of the Internet is the cost savings involved.
The Internet is more cost-effective in sending and receiving information
than the cost of a phone call, courier service, fax machine and/or overnight